The North America Mango Market is a growing market with a rising popularity of mangoes in the region. The United States is the largest importer of mangoes in the region, with Mexico being the major supplier. The demand for mangoes is driven by the increasing popularity of ethnic cuisines and the health benefits associated with consuming mangoes.
The major challenges faced by the market include the short shelf life of mangoes, inconsistent quality and supply of mangoes, and high transportation costs. However, increasing demand for healthy and exotic fruits, growing interest in ethnic cuisines, and the rise of e-commerce are expected to drive the growth of the market in the region.
The North America Mango Market is anticipated to grow at a CAGR of 5.2% from 2023 to 2030, reaching a value of USD 7,466.27 million. The mango market report also contains all the market-influencing factors that were taken into account, carefully examined, confirmed through primary research, and analysed to provide the final quantitative and qualitative data.
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North America Mango Market Dynamics
Drivers
Growth in the beverage industry
The major factor likely to support the growth of the North America mango market is the increased product demand from the beverage industry in the upcoming years. Various large-scale food and beverage producers have introduced products based on mango into the market, such as Starbucks, McDonald’s and PepsiCo, among others.
Moreover, mango-based drinks are back with compelling commercials on television, peddling the belief that they are all you need to quench your thirst in a day. Much like the fruit itself, Mango-based drinks are expected to be in high demand. In addition, there are several mango-flavored drinks in the market like maaza, frooti and slice, which have a large market share in various countries.
High demand for mango puree owing to growing awareness regarding the use of organic products
Mango puree, often called mango pulp, is a smooth and thick product processed so that the insoluble fibrous parts of the ripe mangoes are broken up. It retains all fruit juice and a huge portion of the fibrous matter naturally, which is found naturally in raw fruit. Organic mango puree is in higher demand by consumers due to growing awareness regarding the usage of organic products. Mango puree is prepared from selected varieties of fresh mango fruit.
The preparation process includes cutting, de-stoning, refining and packing. In the case of aseptic products, the pulp is sterilized and packed in aseptic bags. The refined pulp is packed in cans, hermetically sealed and retorted. The frozen pulp is pasteurized and deep-frozen in plate freezers. This process ensures that the natural flavor and aroma of the fruit are retained in the final products. Various large-scale food producers have introduced products based on mango puree into the market.
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Post-COVID-19 Impact on North America Mango Market
COVID-19 has affected the market to some extent. Due to the lockdown, the trade of mangoes worldwide was severely affected due to quarantine measures, influencing the market. Due to the change in many mandates and regulations, manufacturers can design and launch new products, which will help the market’s growth.
North America Mango Market Scope
Variety
Alphonso
Kesar
Dashehari
Chausa
Totapuri
Others.
Packaging Size
Less than 4 kg
4kg to 8 kg
More than 8kg
Application
B2B
B2C
Distribution Channel
Online
Offline
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